In this role you will be responsible for developing the strategy and marketing plans for our Shoulder iD portfolio in Upper Extremities. This will include annual marketing plans, launching new shoulder arthroplasty products, and leading a small team of associates. You will also be gathering competitive insights, managing a budget, training new sales reps, developing launch plans, setting pricing structure, PLCM, and customer relationships.
This hybrid role is based out of our Bloomington, MN office.
Who we want
Talent developers . Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.
Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.
What you will do
Lead the development of key marketing strategy documents (strategic plans, annual plans, product launches) in partnership with the broader marketing team
Identify and translate unmet or unexpressed customer needs into product and program improvements
Coach the team on competitive positioning, including strengths and weaknesses of key competitors
Drive segmentation, targeting, and pricing strategies aligned with overall marketing strategy and brand positioning
Strengthen customer insights by guiding teams on value proposition, buying drivers, and aligning offerings to customer success factors
Establish processes to maintain customer engagement and proactively address issues impacting satisfaction
Translate strategy into execution by turning marketing plans into actionable initiatives and clear deliverables
Communicate effectively across teams, including guiding MarComm strategy, sharing insights, and coaching on forecasting, PLCM, and performance metrics
What you will need
Required:
Bachelor’s degree
Minimum 6 years of work experience
Preferred:
MBA
Minimum 3 years medical device or marketing/sales experience
$107,700- $179,600 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
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