Job Description

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

The Category Manager plays a key role in turning insights into actionable strategies that drive category growth, retail excellence, and shopper engagement. This role bridges data analysis, customer collaboration, and in-market execution—translating insights into clear, customer-ready category recommendations that deliver measurable impact.

Key Responsibilities

• Own and deliver tailored category strategies for assigned channels or customer segments that align with overall commercial and marketing priorities
• Develop category narratives that connect shopper insights with growth strategies, supporting both internal and customer-facing presentations
• Support planogram development, assortment optimization, and shelf strategy to ensure product placement drives conversion and category performance
• Collaborate with Shopper Insights and Sales to design activation plans that connect strategy to execution at retail
• Track, analyze, and report on key performance metrics, including post-mortem reviews to assess effectiveness and identify future opportunities
• Maintain strong partnerships with customers to ensure category strategies reflect both shopper needs and retailer priorities

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or related field
• Minimum 5 years of experience in category management, shopper insights, or commercial strategy within CPG, retail, or related industries
• Proficiency with syndicated data tools (Circana/IRI, Nielsen, Numerator) and visualization platforms (Power BI, Tableau)
• Experience supporting planogram development and assortment planning processes
• Strong communication and presentation skills, with an aptitude for data-driven storytelling
• Deep understanding of category principles and data-driven growth levers
• Ability to tailor recommendations by channel and customer type
• Skilled in Blue Yonder, Nielsen Spaceman, or similar tools for assortment and shelf optimization
• Strong ability to translate complex data into compelling visual stories that inspire action
• Proven ability to collaborate effectively with customers and internal cross-functional teams
• Travel: 20-30%

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement

Official Contact Information

• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.

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